Contact:
Walo von Mühlenen
Phone: 0041 26 492 93 30
E-Mail: admin@vonmuhlenen.ch
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Düdingen (pts029/02.10.2006/15:00) - The World Cheese Champion of 2006 von Mühlenen, has agreed to a strategic partnership with Cremo, the second largest dairy group in Switzerland.
The well known cheese ripener (affineur) von Mühlenen of Fribourg Switzerland, with its history dating back four generations to 1861, and their neighbours, the second largest dairy in Switzerland - Cremo, have agreed to a strategic partnership. Cremo will take a seat on the Board of directors at von Mühlenen. The Management of von Mühlenen with Walo von Mühlenen as Director, and Roger von Mühlenen as President, remains unchanged.
The combination of these two partners forms a new strong company in the Swiss Cheese market. The synergies between these two companies are enormous. Von Mühlenen cheeses are mainly distributed on the export markets, whereas Cremo, mainly distribute their cheeses and dairy products in the home market of Switzerland. This cooperation gives advantages to both; Cremo will now have greater access to the worldwide export markets in which von Mühlenen has a strong presence across 16 different countries, whilst von Mühlenen can distribute their consistently award winning World Champion cheeses, Gruyère premier Cru and Emmental premier Cru, to the previously much sown up home market of Switzerland.
Synergies also exist in the cheese ripening, for some time Cremo have taken advantage of von Mühlenen's cheese ripening skills and expertise, with von Mühlenen ripening raw milk cheeses that were produced by Cremo. This collaboration is set to increase in the future, whilst at the same time ensuring that the focus that has meant that von Mühlenen are considered to be at the pinnacle of excellence, on the worldwide stage for Gruyère and Emmental cheese making and ripening, will not be lost.
Von Mühlenen is the leading Swiss export company for high quality raw milk cheeses. Their outstanding quality has been awarded many times. The largest successes are the 8 World Champion titles that von Mühlenen has won for its Le Gruyere Premier Cru and Emmentaler Premier Cru raw milk cheeses.
Cremo, based in Villars-sur Glâne, is the second largest dairy company in Switzerland, collecting and transforming 360 millions kg of milk. They produce well known cheeses such as Vacherin Fribourgeois AOC, Emmental Switzerland AOC, Le Gruyère Switzerland AOC, and Raclette. Besides cheese, Cremo produces other dairy products such as milk, cream, butter and milk powder.
Images available at:
http://www.photopress.ch/image/von%20Muehlenen
For further information's please contact:
Von Mühlenen AG
Bonnstrasse 1
CH-3186 Düdingen
Walo von Mühlenen
T: 0041 26 492 93 30
F: 0041 26 492 93 39
M: 0041 79 217 54 11
admin@vonmuhlenen.ch
http://www.vonmuhlenen.ch
Cremo SA
Michel Pellaux
T: 0041 26 407 21 04
F: 0041 26 407 28 65
M: 0041 79 352 63 62
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