Contact:
Britta Tronke
Phone: +49 89/2050-4150
E-Mail: b.tronke@brandpr.de
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| Paris Hilton meets RICH PROSECCO (1) |
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Schall (pts032/09.05.2006/10:50) - At the "Top of the Mountain", the glamour queen presented the ultimate lifestyle drink to the world's media last weekend before more than 20,000 cheering fans: RICH PROSECCO in the designer can.
When the international queen of the jet set holds court, her glamorous appearance usually turns into an exciting mega-party, like the one last weekend in the Paznaun valley in Tyrol. Hundreds of camera teams, photographersand journalists followed Paris Hilton (25) to the snow-covered Idalp in Schall on April 29th, to celebrate the summit of the year with the most famous "It" Girl in the world2,300 meters above sea level: Paris meets RICH PROSECCO. Accompanied by a never-ending storm of photo flashes, over 20,000 enthusiastic fans and the sound ofthe world-famous Global Deejays, the exceedingly convivial glamour queen presented Generation Y's trendiest lifestyle beverage: precious Prosecco in the designer can, which was honored by the style icon after only one sip with the word "yummy".
As is her wont, Paris Hilton wafted into the legendary skiing and fun sports venue by helicopter, a day before the mega-show, but considerably later than expected. Due to heavy snow flurries, her landing was delayed. From then on it was just a little more than one nightat the designer hotel Madlein, in a suite fragrant with vanilla and rose-scented candles - Paris loves girlie-style perfumed candles - until the mega-party on one of the world's mostextraordinary stages, the Idalp.
To the sound of the Global Deejays, accompanied by 50 dancers and thundering applause, the glamour girl appeared on stage and walked down the 25-meter red carpet to meet RICH PROSECCO creator Guenther Aloys (53) and thousands of fans to toast the noble Proseccoin the designer can. "It's yummy", she said. And: "I'm in Tyrol for the first time. It's amazing." Then the millionaire heiress turned up the heat and the slopes began to melt under the influence of her hot little dance routines, with lots of kisses thrown and knowing winks. For almost an hour she patiently decorated innumerable RICH PROSECCO cans, ski suits, helmets and shirts with her autograph, always accompanied by innumerable camera lenses and microphones. After that, the celebration began. Paris wore a glittering, knee-length dress with a daring slit. The official party ended at 5 p.m. But Paris Hilton was sleepless in Schall. She spent the night before her departure and the "Top of the Mountain" concert bythe pop brat PINK at the exclusive after-show party in the discotheque Pacha, in high spirits and ready for anything, constantly accompanied by a splendidly refreshing RICHPROSECCO.
"Paris Hilton was very pleasant and uncomplicated. I found her to be completely differentfrom the way she is usually portrayed", said Guenther Aloys after three exciting days at the side of the world-famous society girl. "Nobody else currently embodies carefree lust for lifeas convincingly and glamorously as Paris Hilton. That's why she's matches RICH PROSECCO so well." That's also why the presentation of RICH PROSECCO in Schall will not be merely a one-off event. Further mega-events are being planned worldwide.
With RICH PROSECCO, Guenther Aloys very quickly launched an avalanche of pleasure, selling one million of the stylish cans with the sophisticated Prosecco from the Italian province of Treviso in only four months since it was introduced on the market. To theamazement of the experts, the most restless spirit in the Alpine tourist industry succeeded last November, after countless attempts, in taming the refreshing, lively cult beverage usinga very special patented process to put it into sophisticated aluminum - with no compromises in taste.
This pleasurable refreshment is available for Eur 1.99 to Eur 2.19 at grocery stores, beveragemarkets, beverage wholesalers, filling stations and restaurants.
You can download further information and image material at http://www.richprosecco.com .
Press contact:
Guenther Aloys
Hotel Madlein, 144
The first designer hotel in the Alps
6561 Ischgl/Tirol, Austria
Phone: +43 54 44/5226
Fax: +43 54 44/5226-202
E-mail: G.aloys@madlein.com
Serviceplan Brand PR
Britta Tronke
Brienner Strasse 45 a-d
80333 Munich
Phone: +49 89/2050-4150
Fax: +49 89/2050-4151
E-mail: b.tronke@brandpr.de
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