Contact:
Gudrun G. Vogt
Phone: +41 (0)43 499 08 08
E-Mail: info@targetsim.com
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Zurich (pts025/03.05.2004/14:00) - Balance sheet, Cash flow, ROI: Controllers love their figures and they love to work with them. It might be different for 90% of non-financial executives. In fact number crunching is a discipline that engineers or IT specialists don't like much. However, financial know-how is crucial for their daily business:
Executives from all departments should understand their company's overall strategy, not only in terms of products and IT but also in terms of key performance indicators (KPIs). They have to meet their department's financial targets in alignment with the company goals and they need to communicate figures and KPIs to their team members.
Briefly, they all need to see the big picture. But how can controllers make them enthousiastic about figures?
There is now a method that guarantees easy access to finance and accounting know-how: Interactive workshops with hands-on business simulations. "The touch-and-feel method makes finance almost a child's play. Non-financial people love this way to learn", claims Dr Gudrun G. Vogt, CEO of Targetsim AG. The Zurich based company is one of the leading providers of trainings with hands-on business simulations in Europe.
Learning with business simulations is pure edutainment and it is highly efficient. Groups of four form the management team of a simulated company. All teams compete against each other on the market. A typical Targetsim workshop is a balanced mix of simulation, decision making, reflection and team presentations.
Benefits are obvious. Participants understand key concepts of finance and accounting needed for their business planning. They learn how to increase profits, inprove cash flow and keep costs low. And there is more value added: "Business simulations save time and money", says Gudrun G. Vogt.
In fact only little investment of time is needed. One or two days will do to get a good understanding of financial and accounting basics. "Never thought that I would learn so much in no time. It was an excellent investment", confirms a technical consultant from Hewlett Packard. HP is one of the global players who created a challenging learning environment for non-financial executives by using the Targetsim method.
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