Book release: "Customer Advocacy. When You Care, People Notice"

Customer and employees as ambassadors for your company

Disaster after disaster surfaces as the backlash of greed and the loss of trust. For all the worldwide concern, the management book "Customer Advocacy" shows there's a way out. A must-read for every business professional looking for a differentiating perspective on complex issues like trust, engagement and loyalty of employees and customers. Turn your employees and customers into ambassadors for your company, says Nicolette Wuring, managing director of the Dutch strategic consulting company Customer M@nagement Services.