Contact:
Joachim Benke
Phone: +41 71 637 61 70
E-Mail: joachim.benke@accente.ch
| Pressbox | 
|
 |
| Roger Federer |
| [ photos ] |
Berg (pts031/07.07.2006/13:50) - With "inspired" tennis pro Roger Federer has recently been launching his second body care line. The fragrance is an expression of the passion and the will to achieve victory which drive the young athlete. It gives a masculine and fresh impression yet has exotic elements. The products have an extremely curative and moisturising effect. They have been dermatologically tested and are suitable for sensitive skin. They have also been produced in Switzerland and carry the "Swiss Guarantee COS" quality seal, which has so far only been awarded to a few cosmetics products.
Roger Federer, Number One of the world ranking list in Tennis, is currently in top form and is inspiring his public with top-rate tennis. But there is something else to report about the Swiss tennis ace outside of the court. With "inspired", the public's darling and two-time "World Sportsman of the Year" is launching his second body care line. The unusual combination of hints of fresh citrus and spices like coriander, ginger, saffron or nutmeg have an extremely stimulating effect on the senses.
Roger Federer is more than just the source of the name. From the beginning, he was fascinated with the idea of developing his own body care line and personally saw the product through. It was the idea of his girlfriend, Mirka Vavrinec, who also developed the logo and the design of rf cosmetics.
Like with the first body care line, it was a matter of personal concern to Roger Federer for "inspired" to ensure that the quality of the products is on a very high level. Once again, he counted on the same experienced parfumeur as he did the first time. All products in the new cosmetics line "inspired" have an extremely curative and moisturising effect. They have been dermatologically tested and are suitable for sensitive skin. They have also been produced exclusively in Switzerland and carry the "Swiss Guarantee COS" quality seal, which has so far only been awarded to a few cosmetics products.
Products are distributed by rf cosmetics through the Swiss company accente AG, a renowned international trade company in the cosmetics industry. "While we focused primarily on sporty-elegant gentlemen with our first cosmetics line "Feel the touch" by rf cosmetics, with the fragrance of "inspired", we are appealing to mature and natural personalities - like Roger Federer himself", says Joachim Benke, General Manager of accente AG. "Right from the test phase we have had very positive reactions to the new fragrance. With its complex nature, "inspired" has a masculine effect and is reminiscent of oriental woods and spices. We are thereby taking the current trends of the market into account".
"inspired" is already available in Switzerland at over 400 points of sales and is getting a very good reaction from the public. After Roger Federer's success with the first line "Feel the touch", now the international roll-out is planned after the summer holiday period for "inspired". accente AG currently evaluates different international distribution partners for international sales.
The body care line consists of the following products:
Eau de Toilette 100ml for 79 CHF
Eau de Toilette 50ml for 59 CHF
After Shave Balm 100ml for 59 CHF
After Shave Balm 50ml for 45 CHF
Deodorant 75ml for 27 CHF
Body Wash 200ml for 29 CHF
You can find further information on the products by rf cosmetics at http://www.rfcosmetics.com.
(end)
|
|
