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London (pte038/29.07.2005/15:32) - The gay and lesbian digital radio station Gaydar is launching an online holiday service with a £1m (1.4m euro) advertising campaign.
Gaydar, whose parent company is QSoft Consulting, has an audience of 202,000 a week for its digital radio station (comparatively BBC 6 Music's audience 311,000), and another 1.6 million who tune in via the internet.
The travel service will work in conjunction with large gay travel companies in the US to offer quality, gay-friendly, tailored packages to places like the UK, South Africa, Europe, the US and Australia.
"Our intention is to offer gay consumers quality, gay-friendly holidays through a professional travel service which is of the highest quality," said Gaydartravel's travel manager, Darren Cooper.
"With many of those companies now actively chasing the gay and lesbian market, we are in a great position to negotiate better deals for our customers.
"Gay travel has changed considerably over the last few years, so we aim to offer more choice, a greater number of destinations and flexibility for our customers," Mr Cooper added.
QSoft Consulting, was launched in the 1990s by two South African computer experts. It owns http://www.Gaydar.co.uk and associated world sites, http://www.gaydargirls.com and http://www.RainbowNetwork.com which, it claims, accounts for 85% of lesbian and gay traffic on the internet in the UK between them.
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