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London (pte041/26.07.2005/14:53) - In a recent report, the analyst house Informa Telecoms and Media http://www.informa.com wrote that the market for mobile content will be worth US$42.8bn (35.4bn euros) by the end of 2009, of which $11.2bn will be made in the mobile gaming sector.
Informa says that by 2010, 15 per cent of people will be downloading and playing games on their handsets. Adult entertainment - porn - will only make about $2.3bn, say analysts, but this will depend on whether pornographers and mobile operators can get past the red tape and ensure that adult content will be inaccessible by minors.
Gambling will net $7.6bn but the industry will also have to have the necessary approach towards preventing gambling addiction.
An Informa analyst, Stuart Dredge said: "Operators have to be seen to be doing the right thing. Everyone has a potential casino in their pocket - there has to be more responsibility and the operators know that."
The mobile music sector - ringtones, full track services and streaming services - will keep pace with the gambling sector, and is predicted to be worth about $11bn by 2010.
However operators will have to re-evaluate pricing for content and data. Simon Dyson of Informa said: "Once people start buying realtones, they're going to question why they're paying $3 to $4 for 30 seconds when they could spend 99 cents and get the whole song. I think we'll see more bundling together of realtones and full track downloads... with that bundled in, it almost makes the price difference acceptable."
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