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London (pte042/27.06.2005/17:11) - The Live 8 concerts http://www.live8live.com/ that will be held in eight different cities - London, Philadelphia, Paris, Rome, Berlin, Johannesburg, Tokyo and Toronto - on Saturday will be the biggest broadcast in history. About five-and-a-half billion people will be able to hear or see the concerts on radio, internet, TV and even via mobile phone in more than 140 countries.
With 85 per cent of the world's population able to see the broadcast, producers expect viewing to break all records - the current one being the 2004 Olympic Games, which were watched by 3.9 billion people globally, followed by 2.5 billion watching Princess Diana's funeral, and the Oscars, which had an audience of 1.5 billion.
"This monumental live broadcast is without doubt the largest global live transmission in history," said Live 8's executive producer Kevin Wall. "Everyone in the world will have the opportunity to view and interact with this groundbreaking event and we will come together to have our voices heard and eliminate extreme poverty."
High-profile names attending the Make Poverty History rally in Edinburgh on Saturday include The Motorcycle Diaries star Gael García Bernal, Oscar-nominated actor Pete Postlethwaite, actor Billy Boyd (Lord of the Rings), pop star Daniel Bedingfield and human rights campaigner Bianca Jagger.
However a disappointing lack of support has been shown by German politicians and business sponsors for the Berlin concert. Without this support, the artists and bands are at risk of having to pay £663,000 for the show themselves. Green Day, Roxy Music, A-ha and Brian Wilson will be performing on the Berlin stage.
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