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Washington (pte029/20.06.2005/13:07) - The US research company Nielsen//NetRatings http://www.netratings.com have released study findings saying that one fifth of those who use the Internet mainly read newspapers online. Fifty-three per cent of online readers are men, while 57 per cent of women prefer reading the print versions.
However, 72 per cent of those who read the papers online say they still buy the print editions, and the remaining 7 per cent fluctuate between the two.
Recently Rupert Murdoch's righthand man and president of News Corp http://www.newscopr.com , Peter Chernin, commented that his children read the news online. Chernin, who has control over such newspapers as the Sun, the News of the World and the Sunday Times, also admitted that the Internet and free papers such as Metro (US) were threatening newspaper sales.
"Is Metro an educational project for young people to graduate to the world of newspapers? I grew up as a newspaper reader but my children don't read newspapers; they get their information from the internet," he said.
The format and approach of online newspapers have changed, said Gerry Davidson, senior media analyst at Nielsen//NetRatings. "Many online editions now feature original content and have developed an online strategy that includes online message boards and editorial blogs, which leverage the medium's strengths of interactivity and immediacy," he said.
Media magnate Rupert Murdoch, who owns News Corp, last week said that online newspapers would grow over the coming decade. In a speech given in Washington, Murdoch issued a warning to the media industry, arguing that the web was "a fast-developing reality we should grasp".
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