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Mon, 06.06.2005
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Blogs influencing media, companies and consumerism
The online journal proves to be a direct, quick way of reaching people

Cincinnati (pte041/06.06.2005/14:27) - Influenced by large companies such as Microsoft Corp. http://www.microsoft.com and Sun Microsystems Inc. http://www.sun.com and other technological companies, who have used blogs for some time, an increasing amount of firms are using blogs as a means of communication.

Without being connected to the media, the online journal format helps corporations expand their spectrum, generate business and encourage consumer loyalty through word-of-mouth.

Michael Wiley, General Motor's director of new media said: "When we feel that we need to get a direct response out there, we've certainly got this bully pulpit to some extent. It's a place where we can talk directly to people unfiltered."

Intelliseek Inc. http://www.intelliseek.com analyses and tracks blogs. Its chief marketing officer Pete Blackshaw says that its hard to know just how many companies, businesses and consumers are currently blogging, but they are definitely on the increase. He added that it is inevitable that companies use the consumer-driven web environment to their benefit in the future.

"I think that in two years ... we'll look back and laugh that we treated this as such a big deal," said Blackshaw.

"At the end of the day, the job of any good leader at any corporation is to communicate," said Sun Microsystems president Jonathan Schwartz, whose company gets 300,000 visits a month. "The hallmark of companies that will find blogs useful is the company that cares about its perception ... and the integrity of its relationship with its customers," he said.

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