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Redmond (pte020/01.02.2005/11:15) - Software giant Microsoft http://www.microsoft.com has launched a new search engine in an attempt to compete with Google and Yahoo.. As the company reports today in a statement on its website, the search engine will be available in ten languages across 24 countries. The US software company desperately wants to gain ground on its competitors, viewing search as one of the keys to retaining its pre-eminence among the next generation of computer users. MSN search was launched as a trial version last year, and is the company's attempt to close the gap on Google, Yahoo and Ask Jeeves. http://www.microsoft.com/presspass/features/2005/feb05/02-01MSNSearch.asp
In recent years, search marketing has been the fastest-growing advertising sector. According to analysts, search engines will increasingly provide the starting point for all computer activities, from viewing TV shows to searching for more information. MSN promises users "more precise and relevant answers" from its library of five billion web pages, images and news sources. The company hopes to persuade its 350 million users, many of whom use its Hotmail and Messenger services, to also use the search engine.
"Visitors to MSN search can now find precisely what they're looking for in less time, and we're confident more and more people will make it their first-choice search engine," said Matt Whittingham, head of information services at MSN. The company claims to offer more up-to-date information than its rivals by scouring the Internet for new sites every two days rather than the average two weeks. It will also try to attract users by offering fact-based answers and 40,000 articles from its Encarta encyclopaedia.
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