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HIGHTECH
Mon, 24.01.2005
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pte20050124046 Media/Communications, Science/Technology
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Program developed to spot chart-toppers
Spanish company can "predict" hit records

Barcelona (pte046/24.01.2005/15:48) - A Spanish company has developed a program that can predict if a record is going to be a hit or not. As the British IT portal The Register http://www.theregister.co.uk reports, Barcelona-based Polyphonic HMI http://www.hitsongscience.com has used artificial intelligence technology originally developed for the banking and telecoms industries. It claims to have identified 20 elements of song construction - including melody, harmony, pitch, tempo, octave, beat, rhythm, fullness of sound, noise, brilliance and progression - which its "Hit Song Science" program matches against a database containing more than 30 years' worth of Billboard hit singles. The database, which currently contains more than 3.5 million songs, is updated weekly.

Each song is mapped onto a grid called "music universe" and is positioned according to its mathematical characteristics. Songs with mathematical similarities are positioned very close to one another. According to the company, hit songs have common characteristics. It is rare to see a hit song fall outside its "scientific clusters", they claim. If this occurs, the anomaly is often due to the lyrics of the song.

The company maintains that its computers cannot create music, they can only predict its commercial value. The service is charged and if the music fails, there is no refund. "We're sorry but all transactions are final," the company said on its website. Polyphonic HMI has previously predicted top sales for Norah Jones and Maroon 5.

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