Contact:
Julian Mattocks
Phone: +43-1-81140-308
E-Mail: mattocks@pressetext.com
| Pressbox | 
|
London (pte031/03.12.2004/14:15) - Europeans are spending less time watching TV because of the Internet, new market research has found. According to a survey by market research specialists JupiterResearch http://www.jupiterresearch.com , 27 per cent of Internet users in Europe are spending less time in front of the television and are surfing the Internet instead. In 2001, this figure was only 17 per cent. As the British IT portal The Register http://www.theregister.co.uk reports, the research has also revealed that in Western Europe an average of 40 per cent of broadband users said they spend less time watching TV since using the web. The impact of high-speed Internet is also set to become more apparent in the long-term as the number of people using Broadband in Western Europe is expected to grow from 19 per cent at present to 37 per cent in 2009.
According to Jupiter, Europe's newspapers will also come under threat from the increasing amount of Internet use. 18 per cent of Internet users in the survey admitted they spend less time reading papers. In 2001, the figure was only 13 per cent. "Year-on-year we are continuing to see a seismic shift in where, when and how Europe's population consumes media for information and entertainment and this has big implications for TV, newspaper and radio," said Oliver Beauvillian, JupiterResearch analyst and author of the report. "Newspapers in particular need to identify how they can re-engage with this group, using their websites to attract a younger audience and focusing on the fundamental changes in online programming required to support this", he added.
The report covered six of the biggest economies in Europe, including Germany, Sweden and Italy. According to JupiterResearch, the Internet was having the greatest negative impact on TV consumption in the UK, France and Spain. "In these markets, higher broadband penetration is a key driver of cannibalisation as broadband users tend to spend more time online compared with dial-up users," Jupiter concluded.
(end)
|
|
