Contact:
Newsfox Desk
Phone: + 43 - 1 - 811 40 - 319
E-Mail: editor@newsfox.com
| Pressbox | 
|
Chicago (pte035/12.06.2003/16:11) - The McDonald's international fast food chain http://www.mcdonalds.com is preparing to launch a new advertising campaign under the motto "I'm lovin' it".
The catchphrase will replace the not-so-popular "Smile" slogan to become the international McDonald's theme for the next two years.
The new marketing strategy was developed by the German ad agency Heye & Partner, which has been working together with McDonald's for decades.
Another feature of the new campaign is an increased emphasis on music. The fast food giant is reportedly searching for top musical talent to find the right approach for the new strategy. In autumn the group intends to introduce other video and print novelties.
Charlie Bell, head of McDonald's, has said the group is entering a new era in advertising - it wants to have fun and offer a few surprises.
McDonald's and Heye & Partner have been won over 200 international advertising prizes in the 32 years of their cooperation.
(end)
|
|
