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New York (pte032/16.05.2003/15:10) - Online purchasing in the US was markedly affected during the Iraq war. The significant influence of the war has been documented in a study done by US marketing research company comScore http://www.comscore.com .
During the first 18 weeks of 2003 (excluding online auctions and large online purchases by enterprises) a total of US$29b was spent, which represents a growth of 20 percent compared to last year. During the weeks of war only half of this turnover was registered, says the analysis.
The beginning of 2003, during the first 10 weeks, the average expenditure of US consumers was a weekly US$1.64b, a growth of 25 per cent compared with 2002. In the first six weeks of the Iraq war (until 20th April) the sales shrank to US$1.52b a week. In the two weeks after the war (until 4th May) the turnover of online purchasing grew to a weekly US$1.76b, a growth of 29 per cent compared to last year.
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