Contact:
Newsfox Desk
Phone: +43-1-811 40-319
E-Mail: editor@newsfox.com
| Pressbox | 
|
Düsseldorf (pte032/15.05.2003/14:04) - The communication agency Media Mediaedge:cia http://www.mediaedgecia.com has recently done a study on the effects of cinema advertising on the general public. Its results show that advertising at the movies is well accepted by the youth core group and also with women, whether in the form of foyer advertising or classical movie advertisements. Despite the stagnation of movie ticket sales, this remains stable. Young, mostly male consumers, still go to the cinema regularly.
In general, however, the core of regular cinema-goers who visit the cinema once a month, represents only 17 per cent of the population. Many maintain that the advent of the euro has made movie tickets much more expensive. Forty per cent say that they go less often to the movies. One fifth of those surveyed said that they intend to go less because of the price of tickets.
Cinema-goers mostly use the daily newspapers to find out about cinema programmes (59 per cent), followed by magazines and recommendations from friends (35 per cent each) and advertising posters (32 per cent).
Downloading movies from the Internet doesn't pose a threat to cinemas. This option is mostly used by film freaks in inside circles, says a monthly survey done by TNS Emnid commissioned by Mediaedge:cia. The majority of movie buffs prefer the cinematic experience.
(end)
|
|
