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Cologne (pte019/04.04.2003/11:11) - The renewed launch of reality show "Big Brother - The Battle" on German channel RTL2 http://www.rtl2.de has been a success. Audience ratings and interest from advertisers was high, as reported in the Financial Times Deutschland (FTD).
According to FTD estimates, the show had a 16.7 per cent Monday market share in the relevant target group of 14 to 49-year-olds.
RTL2 advertising market firm IP-Deutschland says advertising bookings surrounding the show have been "good". "Big Brother" producers Endemol http://www.endemol.de have also been positively surprised at the dynamic start of the show's fourth season. However Endemol head Borris Brandt cautions that it is still too early to come to any conclusion. The third season of "Big Brother" was a flop compared to the show's unusually successful first season - a decline attributed to the saturation of the market. In a survey last March three quarters of Germans said they did not want to see a new season of the show.
Brandt is convinced, however, that the market can recover, pointing to the continued success of the reality format in other countries. He feels the successful start of the show's fourth season could be a good sign.
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