Contact:
Newsfox Desk
Phone: + 43 - 1 - 811 40 - 319
E-Mail: editor@newsfox.com
| Pressbox | 
|
Hamburg (pte034/28.03.2003/14:46) - German Internet users show a strong preference for established brands, as seen in the most recent study by the Online Range Monitor (ORM) of the German Internet Research Working Group (AGIREV).
Over two thirds of German online users say they only take advantage of "well-known Internet offers" and over 80 per cent say the respectability of a site is very important.
In general, the study contradicts pessimistic assumptions about the lax shopping behaviour of onliners, showing that they are indeed active consumers http://www.agirev.de/index_ka69.php .
The report also shows that web shoppers plan to shop more intensively over the Internet in the future, with travel and flight bookings heading the list of popular offers. Over 12.3 million Germans intend to carry out their travel arrangements over the Internet. Sales of tickets (7.1m users), music CDs (6.56m users) and gifts (6.34m users) are also expected to rise.
The Internet is further shown to play an increasing role in consumer decisions. Almost 30 per cent of 14 to 69-year-olds (or 15.9 million Germans) use the Internet as a virtual shop window to look for products.
"In general the study shows that surfers have become very important as media users and as a target group for advertising messages," said AGIREV board chairman Wolfgang Dittrich.
The ORM study is based on a total of 13,000 interviews. The results were then projected on the entire 14 to 69-year-old age segment in Germany. The survey was carried out by market research institutes GfK, IPSOS and NFO Infratest Munich between mid-January and mid-December 2002.
(end)
|
|
