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New York/ Paris (pte027/14.03.2003/13:13) - The US-based Online Publishers Association (OPA) http://www.online-publishers.org has launched OPA Europe, an association dedicated to quality online publishing under specific European conditions.
Ten leading European publishers form the hard core of OPA Europe. These are: CNET Networks (Europe), Gruppo Editoriale L'Espresso (Italy), Group Financial Times (Great Britain and France), IDM/La Vanguardia Digital (Spain), International Herald Tribune (Europe), Khatimerini (Greece), Le Monde interactif (France), Le Temps (Switzerland), Prisacom/El Pais (Spain) and Spiegel Online (Germany).
"Many of the challenges for quality online content providers transcend international borders," said Michael Zimbalist, executive director of the U.S.-based Online Publishers Association in Business Wire. "We look forward to extending the mission of the OPA through the formation of OPA Europe."
The cornerstones of both OPA and OPA Europe are credible research, ongoing communications, effective online advertising, and sustainable online media business. Like its U.S. counterpart, OPA Europe will focus its efforts on enhancing the business climate for quality publishers, benchmarking, sharing key learnings and best practices, and serving as the voice of quality online content providers to key constituencies throughout Europe. OPA Europe will have access to the association's research, methodologies, and publications to adapt to the business conditions unique to Europe.
Martin Nisenholtz, chairman of the OPA Board in the U.S., said in Business Wire: "The quality of OPA Europe's founding members is a testament to the commitment of the European community to creating a unified voice and a sustainable business for quality content publishers internationally. We look forward to sharing our growing body of research with our colleagues in OPA Europe."
Bruno Patino, CEO of Le Monde interactif, was elected president of the OPA Europe Board. Mathias Muller von Blumencron, managing editor at Spiegel Online, will serve as vice president. Didier Brun, senior executive at the International Herald Tribune, will serve as secretary general and Julien Jacob, managing director of CNET Networks France, will serve as treasurer. The Online Publishers Association and OPA Europe will share joint Board representation.
The OPA industry trade organization was established in June 2001 by some of the Internet's leading content providers. Its declared mission is "to advance the policies of high-quality online publishers before the advertising community, the press, the government and the public. OPA will serve to help its members fairly compete in the marketplace for advertising services and will act as a voice so that online users clearly understand the benefits that quality publishers provide to the public discourse."
Information on becoming a member of OPA Europe can be found at www.online-publishers.org, or by contacting Helene Fromen at fromen@lemonde.fr .
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