Astrid Nolte
Phone: + 43 - 1 - 811 40 - 319
Wed, 29.01.2003
pte20030129050 Media/Communications, Companies/Finance
Pressbox Pressbox
Lisbon hosts 2nd 'SMS meets TV' seminar
Multimedia experts meet to discuss SMS and TV interactivity

Lisbon (pte050/29.01.2003/15:16) - Lisbon, Portugal, is to become the site of the second SMS Meets TV seminar on 6 February 2003. The seminar invites experts in the multimedia sector to network and exchange information on the interaction of SMS and TV technologies. Those still interested in attending should register as soon as possible.

Speaking at the seminar will be Mr Fernando Enrile, Director of Technology & Content for Sogecable Multimedia, who will outline the unique value proposition that SMS interactivity brings to leading broadcast groups. Mr Enrile has worked with Canal Satélite Digital, Spain's principal pay-TV provider.

Further multimedia insights will come from Hugh Griffiths, Director of Portal & Content for mobile operator o2. Mr. Griffiths will present his viewpoint on the marketplace, including the increasing importance of strategic partnerships with media content owners. He is currently responsible for O2's web, WAP and pda portals, including its SMS and mobile services.

Another speaker is Job van Wagensveld from Endemol International, one of the world's most successful production companies. Mr. Wagensveld will discuss how SMS interactivity is driving on the production of TV formats, and how the next generation of SMS TV is likely to appear on our screens.

Joris van Heukelom, from MTV Networks, will present the Dutch case study of The Music Factory' (TMF) which has become one of the first TV stations in the world to continually engage its viewers through interactive services.

Other speakers are representatives of TVI Portugal, Channel 4 UK, Flytxt, Minick and TVC Multimedia among others. Updated programme information can be found at

SMS Meets TV - Lisbon' provides an even greater level of networking and deal making potential due to its collaboration with the DISCOP Formats
Market Europe 2003 which will independently attract over 100 television format creators, distributors, broadcasters and brand owners from across western, central and eastern Europe. The top 25 international TV format production companies have registered to attend. Many of these produce a variety of reality formats that naturally lend themselves to interactive enhancements, such as SMS. To view the current list of attendees please visit:

The seminar is sponsored by Minick, Telsis, Wireless Z, the DISCOP Organisation and all of our partners: Spanish Mobile Communication Forum, UK Mobile Data Association,, 160 Characters, Broadband Bananas, Mobile Messaging Analyst, Produção Profissional Magazine, Kendra Initiative, FEDMA, BCD Forum, iTV Content, VEO, AFDESI, BIMA, PACT, Mobistar and EDiMA.

Registration is available online at

Submitter: pressetext.europe
Contact: Astrid Nolte
Phone: + 43 - 1 - 811 40 - 319