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Stockholm (pte041/04.04.2005/16:15) - Scandinavian telecoms company TeliaSonera http://www.telia.com is set to offer a unified mobile portal, which will be offered to the company's customers in the Nordic and Baltic countries. As the company reports today in a press release on its website, SurfPort provides customers with quick and easy access to search engines, positioning services, E-Mail, entertainment services and new services' mobile Internet services. The portal will gradually replace TeliaSonera's local mobile Internet portals such as TeliaGo in Sweden and Sonera Plaza in Finland. TeliaSonera's Danish customers will be the first to gain access to SurfPort in April 2005. In Sweden, Finland, Lithuania and Norway, SurfPort will be launched later in the year.
"We want to take advantage of future opportunities for growth in the packaging and distribution of mobile Internet services. The average mobile phone is used for only 5 minutes per day in the Nordic countries. By making our services easier to use, we are confident that more people will discover both how useful and how enjoyable our mobile Internet services are, and will use them more," said Terje Christoffersen, group vice president of TeliaSonera's marketing, products and services division.
According to the company, its co-ordination of mobile Internet portal initiatives in the Nordic and Baltic countries also entail economies of scale. Technical platforms and support systems are co-ordinated and marketing efforts target several markets simultaneously. The agreements that TeliaSonera signs with suppliers may apply to all Nordic and Baltic countries where SurfPort is used. "In the long term, this means that customers gain access to a broader Nordic range of services in addition to the local services," said Christoffersen.
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