Contact:
Newsfox Desk
Phone: + 43 - 1 - 811 40 - 319
E-Mail: editor@newsfox.com
| Pressbox | 
|
London (pte024/09.05.2003/13:59) - Sales representatives of French mobile operator Orange http://www.orange.com will soon be educating their clients on the various uses of their mobile phones, as reported today, Friday, by the Wall Street Journal.
Sales provision terms have also been changed. The main goal is no longer to sell new phones; instead, Orange clients should be encouraged to take advantage of hitherto unused functions of their phones. The aim of the campaign is to increase average turnover per client.
The scheme has been launched under the motto: "Only a well-informed client is a frequent client". Turnover from regular phone calls is on the decline, so providers now feel the need to encourage their clients to use the data, image and Internet services of their mobile phones.
Orange has over 5.5 million clients with WAP-equipped phones in Great Britain, but only one million of these users regularly use WAP services - that is, a few times a month. With the help of more attractive offers, Orange intends to double its number of active WAP clients by the end of the year.
After the problematic introduction of WAP three years ago, the service has come to be popular. According to statistics from the Mobile Data Association, British consumers logged onto WAP pages 1.5 million times in the first quarter of 2003. This was a 50 per cent increase compared to the previous quarter.
Orange does not believe the new campaign and changed provision conditions will slow down sales of new phones. "During a trial in London handset sales dropped by only one per cent," said Jeremy Dale, a marketing manager of the group.
Once clients understand every feature of their phones, Dale believes they will be tempted to buy new phones with even more capacities. The group intends to eventually implement the new sales strategy in France as well.
(end)
|
|
